Lessons from the Singing Telegram Business Plan

http://www.youtube.com/watch?v=TdmsD-fK-JM


Quick...how do you get your message "heard" by the right people who can directly influence the bottom line revenues in your business?

Well, there are many ways depending on your business and customer base. Watch the video and see how one company chose to get their proposal directly into the hands of someone who has the potential to make a dramatic impact on their bottom line.
What's the connection?

What is the connection between this video and business blogging? Maybe much, maybe very little. One thing is apparent though. At a time when information clutter, overload, volume and competition are always at the ready to overwhelm your message and reduce it's effectiveness in reaching your audience, you must think about how to break above the noise and deliver a crisp, clear and direct message that will be heard and received.

The company in video used a low tech but effective medium to deliver their business plan to their target in a memorable way. As a result they were able to get immediate attention and some level of action towards their business objectives as outline in their business plan.